Underwriting at WFHB
WFHB is south central Indiana's only independent community radio station that provides an electic mix of music and news programming. The format lends itself to a great listener loyalty and time spent listening. Your business's message will stand out on WFHB with language that is distictive and original.
The question that is most frequently asked is: "What is underwriting and how is it different from advertising?" The partnership created through underwriting is greater than that of traditional advertising. Normally, a business advertises to reach an audience they believe will respond to what they are offering. With underwriting, the relationship advances both the mission of the station AND the business purpose of our sponsor.
Your business is likely to experience a halo effect when creating a partnership with WFHB. That is, the goodwill that WFHB shares with its listeners will be transferred to you via association. This is because WFHB is a mission-driven, membership organization which contributes to the local community - and your business will benefit from WFHB’s standing in the community.
In addition, you will see a direct business benefit from underwriting programming on WFHB. Our audience is comprised of people who are investing in this community and are intelligent, influential and inspired. They are committed to helping provide support for local commerce and spend their dollars with businesses that relate to the messages that they find on WFHB.
Your business can underwrite locally produced, community-minded radio right now. Learn more about WFHB underwriting by contacting our General Manager.
Coming Soon!!! - Current WFHB Underwriters (Updated monthly)